The 4giving Network
The 4giving Network was a result of 2 years or grinding in the philanthropic market. When I joined, they had a simple fundraising page creation tool. We continued to iterate, building a beautiful fundraising experience but found the the market oversaturated with fundraising platforms. We realized we needed to enter the market differently.
Change happens through the work of active individuals and influencers in the community. We had built a robust and highly converting fundraising capability but we were still missing a crucial layer in the product. 4giving needed a frictionless community layer to help people come together, discover great causes and enlist the power of businesses and institutions to raise greater awareness.